It’s well-known to Internet marketing experts that “The money is in the list” but the big question is how to build that list?  Actually, the concept is quite simple: Generally, list building is fairly straightforward -- it's driving traffic to your Web site that most people find tricky, especially if you are new to Internet marketing and don't have your own list or are working with a small budget.  However, there is a brilliant solution to driving traffic to your Web site using  Google AdWords for list building.

A search engine is the most effective tool that can bring a prospective customer to your Company website. Millions of web visits are initiated daily through one or the other search engine to locate information or sources of supply. This is considered to be the most effective and targeted channel for you as a website owner to acquire a hot lead. Businesses all the over the world spend a huge sum on designing, building, maintaining and promoting their websites. 

For the first time in history, the little guy gets to compete on a level playing field with the big guys.  This is the most powerful marketing advantage of the internet.  On the internet, you don’t have to be a household name to make a killing profit.  Sure millions more people may have heard of the big name companies like Microsoft and Dell, but all it takes is for them to do a search on these companies and click on the link to your website instead of theirs.