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Email Marketing
Email Marketing – Beyond Pushing the Magic Button
David Anderson
The value of a tool is determined by the number of people using it. This very concept is especially true for the internet and the tools that help make the internet what it is today. This is even more applicable to email since it is the very tool used to initiate contact to all intended parties. Emails are fast, easy and most of all they are free. The difference in cost of sending an email to 1 person vs 1,000 is virtually zero. This has made email marketing an effective and cost saving weapon in the arsenal of all internet marketers...
Entice Your Customers
David Anderson
Once you have a fantastic offer for your prospects you need to create emails that get opened and read.You need to entice your prospects to your website so that they sign up to your list and eventually make a purchase.
Gripping Headlines
First of all, you need an intriguing subject line so that your email is actually opened instead of trashed along with the heap of junk email that most of us get every day. Your subject line needs to be punchy and captivating enough that your prospect simply has to know what your email is all about...
Exclusives
David Anderson
Now and again, you may want to have an exclusive event where people need to register in order to obtain certain information. This can be some amazing secret or some new and exciting information. Naturally, it has to be worth your visitors spending time to register for and of course, once you have their contact details, you can include them on your general list and begin sending them promotions.
Get Them Craving Your Products
David Anderson
In order to maximize interest in your product you must get people talking about it, and get prospects craving to own your product. You have to create a MoBe before you even launch your product (I know, what the dink is a MoBe you’re thinking).
Create a MoBe (Motivational Buzz)
Tell people what is coming up in the next month or so and get them excited about it. You could do this via a newsletter, blogs, forums, video clips and a “what's coming up” section on your website. You can also create a “MoBe” through your...read more
Email Case Study
David Anderson
I’m going to show you how I got a local business back on its feet by harvesting an email list that they didn’t even know they’d got.
Now this is an interesting little story about something that I did recently that helped a local shop to pull in an extra £20,000 to £30,000 per year from the time it took to make me a cup of coffee. For a small shop in a very small town in sleepy Dorset, that’s a lot of...
Email Marketing Tips
David Anderson
There are a few myths and fallacies around at the moment about email marketing and I’ve been asked a lot of questions about it lately. So here, to clear up a few issues, are my latest tips on email marketing...
Email compliments social network marketing
You might think with all the talk about social networking these days that it’s set to take the place of email marketing. You might think that because people are overwhelmed with emails that email marketing will be lost in a sea of Internet communication.
However, I...and 97% of Internet marketers...
Have a Master Plan
David Anderson
All great businesses have a plan. They know where they want to go and how to get there. Starting a business is like setting off on a journey to a new destination without a map or a clue about how to get there. It can be all too easy to lose your way, arrive late, or not at all. With a master plan and a map, you have vision for your business, more determination to succeed, and are not inclined to give up at the first hurdle. Too many businesses fail because...
Email Marketing – Beyond Pushing the Magic Button
David Anderson
The value of a tool is determined by the number of people using it. This very concept is especially true for the internet and the tools that help make the internet what it is today. This is even more applicable to email since it is the very tool used to initiate contact to all intended parties. Emails are fast, easy and most of all they are free. The difference in cost of sending an email to 1 person vs 1,000 is virtually zero. This has made email marketing an effective and cost saving weapon in the arsenal of all internet marketers...
Entice Your Customers
David Anderson
Once you have a fantastic offer for your prospects you need to create emails that get opened and read.You need to entice your prospects to your website so that they sign up to your list and eventually make a purchase.
Gripping Headlines
First of all, you need an intriguing subject line so that your email is actually opened instead of trashed along with the heap of junk email that most of us get every day. Your subject line needs to be punchy and captivating enough that your prospect simply has to know what your email is all about...
Exclusives
David Anderson
Now and again, you may want to have an exclusive event where people need to register in order to obtain certain information. This can be some amazing secret or some new and exciting information. Naturally, it has to be worth your visitors spending time to register for and of course, once you have their contact details, you can include them on your general list and begin sending them promotions.
Get Them Craving Your Products
David Anderson
In order to maximize interest in your product you must get people talking about it, and get prospects craving to own your product. You have to create a MoBe before you even launch your product (I know, what the dink is a MoBe you’re thinking).
Create a MoBe (Motivational Buzz)
Tell people what is coming up in the next month or so and get them excited about it. You could do this via a newsletter, blogs, forums, video clips and a “what's coming up” section on your website. You can also create a “MoBe” through your...read more
Email Case Study
David Anderson
I’m going to show you how I got a local business back on its feet by harvesting an email list that they didn’t even know they’d got.
Now this is an interesting little story about something that I did recently that helped a local shop to pull in an extra £20,000 to £30,000 per year from the time it took to make me a cup of coffee. For a small shop in a very small town in sleepy Dorset, that’s a lot of...
Email Marketing Tips
David Anderson
There are a few myths and fallacies around at the moment about email marketing and I’ve been asked a lot of questions about it lately. So here, to clear up a few issues, are my latest tips on email marketing...
Email compliments social network marketing
You might think with all the talk about social networking these days that it’s set to take the place of email marketing. You might think that because people are overwhelmed with emails that email marketing will be lost in a sea of Internet communication.
However, I...and 97% of Internet marketers...
Have a Master Plan
David Anderson
All great businesses have a plan. They know where they want to go and how to get there. Starting a business is like setting off on a journey to a new destination without a map or a clue about how to get there. It can be all too easy to lose your way, arrive late, or not at all. With a master plan and a map, you have vision for your business, more determination to succeed, and are not inclined to give up at the first hurdle. Too many businesses fail because...
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