Marketing Made Easy
David Anderson

Without an efficient marketing strategy, your business has no hope of success -- that is why I’m always being asked for tips on marketing.  One of the best things you can do is create a marketing plan -- I know it sounds formal and unnecessary, but a simple written plan can help you identify your market and the methods by which you will offer your products to prospective customers. 
 
In my opinion, time spent writing some notes under the following headings is a vital ingredient in any marketing strategy -- without it, you are simply...

Business Mistakes
David Anderson

We've talked before about some of the mistakes that entrepreneurs make when they are starting out or trying to build their business and much of the time, it is because they are reading the wrong information or trying to follow outmoded techniques that do not work well in the modern world. The Internet has changed the way people do business, yet many of...

The Basics Of Successful Selling
David Anderson

There is a science and an art to face-to-face selling.  So many amateur salespeople fail to observe the basics of selling and end up losing both prospects and existing customers.  People ask me about the ‘secrets’ of selling all the time -- but really there is no magic secret…