Tweak and Test

Copywriting Basics

OK, lets focus on what the buyer wants when writing your sales letter. 

Think of the headache-aspirin formula.  You engage their emotions by reminding them about the particular problem that your product is going to solve for them.  This is the headache part. 

So, if yours is a...

Creating Winning Headlines

When it comes to selling a product, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of mouth advertising will be easy. 

Customers will recognize that it has intrinsic value as a product; and they will purchase it and spread the word to their friends.

However, when it comes to selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won’t get a lot of word-of-mouth advertising unless at least a few brave souls are willing to purchase the product initially to kick things off. And the only way that will happen is if you persuade them to. And that’s where copyrighting comes in, especially with headlines...

Headline Templates

In this section, we will consider some “fill-in-the-blanks” headlines. All you have to do is pick a headline from the correct category, fill in the blanks, and add it to the top of your newsletter or squeeze page. Shape the rest of your copy around your chosen headline...

Long Sales Copy

A long sales letter works best when selling a single product or service.  Many people don't really understand the dynamics of long sales letters and don't understand what makes them work.  Long sales letters work for two basic but powerful reasons. In this section I'm going to give you an actual sales letter template that works for me and many of my customers every time it's used...

Marketing Words & Phrases

It can be really difficult when you are starting your first sales letter. One of the most frequent questions I get asked is “what words should I use?”

Well..there is  so much competition out there these days, it's even more important than ever that you get your sales message right, because if you do...you will have that ‘something special’ that will make you stand out from the crowd, and get your orders rolling in!

So here are my Top Marketing Words...

Establish Your Credibility

You have to remember that the people arriving at your web site have probably never heard of you.  So before trying to sell your visitors anything, you need to establish your credibility so that readers feel comfortable enough to buy your product or service.

One of the best ways to do this is to...

Identify With The Reader

Before you will be able to convince readers that you have a solution to a problem, you need to convince them that you truly understand that problem -- and that you can relate to them. This is vitally important!

If you're selling camera lens cleaner, this is where you tell the story of how you...