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Viral marketing
The Concept
David Anderson
Viral marketing is a fantastic marketing technique that taps into social networks to spread your marketing message far and wide. Although the name ‘viral’ conjures up all sorts of unpleasant images of nasty infections, the name has stuck, probably because it so aptly describes how effective the method is – your message is literally spread like a virus. I like to call it the Domino Effect.
Its starts with just a few emails and then, like a virulent epidemic, they will spread like wildfire through...
Why Should I Use Viral Marketing?
David Anderson
You may be thinking that viral marketing techniques are only for the major players with big budgets, and that it can not work for small businesses with small budgets. If that is your thinking, I can assure you, you are wrong. You might not be able to afford to produce the highly polished ads like the big companies, but there are still a lot of opportunities for success. Any business or individual with a message to get out or a service or product to sell can benefit from a well crafted marketing campaign.
There are several reasons that you should be using viral traffic generation techniques to build your business and attract customers to your website..the first one is...
Viral Marketing
Using articles and eBooks
David Anderson
Viral Marketing is a very powerful way to drive traffic to your business. Think of it this way:
If you saw a movie that just absolutely caught you up - you absolutely loved it - you will probably tell your friends and family about the movie, they may see the movie, feel the same way and they tell other family and friends, and so on. This word of mouth advertising always has been the best way to promote your business.
Now consider articles and eBooks. Creating a quality article or book is crucial if you want it to be read. Do your research thoroughly and aim to give helpful, valuable information throughout as well as providing links that...
Viral Marketing Costs
The cost of viral marketing really depends on the type of marketing campaign you decide to use. There are many that are free, or very low cost. Some may cost a little more to produce and get started, while others could become quite expensive. How much you spend is entirely up to you and the how you want to use the different methods.
One of the greatest things about viral...
Viral Marketing Tips
Numbers 1 to 5
Here are first 5 of my top viral marketing tips that you can use to bring traffic to your website. Whether there is a flood or a trickle really depends on your ability to give your visitors something they can use or enjoy. It is important to remember that your customers are not stupid. They will know whether what you are offering is something they want, or if it is a cheap advertising ploy. If it is, they will pass the word along. If it is not useful, they will leave your site and say nothing to others about you....The key to all of these techniques is to...
Viral Marketing Tips
Numbers 6 to 10
Of all the techniques I have listed, blogging is the most work to keep up with. It is also probably the slowest growing method on the list. In order for one of your blog posts to go viral, people have to know your blog exists. With so many quality blogs already in existence, it may take some time to get your blog noticed. It requires persistence....but before you decide to begin blogging, you must make sure that you...
Viral Marketing Tips
Numbers 11 to 15
People love to win things, and they love to be recognized for winning. Be creative in deciding what the prize should be, but consider how much your customers will think it is worth. While prize doesn’t have to be something of great value, it does have to be something that is useful or of some value to the winner. Make sure that it is something they want, not just a blatant advertisement for your business. A bumper sticker marketing your web address is not going to generate a great deal of interest. Your advertisement or web address should be plainly visible, but it should not be...
Viral Marketing Tips
Numbers 16 to 20
One of the reasons for the ever increasing popularity of the internet is that it allows like minded people to get together from anywhere in the world. From sports to politics to gum wrapper collectors; if it is something you are interested in, chances are very good that you can find someone who shares your interests. Take a look at Yahoo Groups. They host hundreds of thousands...
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